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Tips & Trends Articles

Target Your eCommerce Translation Dollars

Target Your eCommerce Translation Dollars

Most ecommerce buyers prefer to purchase in their own language. But there’s a way to target your ecommerce website translations smartly so that you preserve precious translation dollars while covering more countries than you may have thought possible. This article will explain how.

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Creating a Safe Space for Foreign Language Therapy

Creating a Safe Space for Foreign Language Therapy

Foreign language interpreters can be a blessing in trauma therapy situations where children, immigrants, or other non-natives are at a disadvantage by not knowing the therapist’s first language. However, interpreters who do not understand psychotherapy or their role can inadvertently step on the process. Here’s what to watch out for when using interpreters for therapy.

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How to Increase Web Content Engagement Internationally

How to Increase Web Content Engagement Internationally

There’s a common belief that for many subject areas — e.g., academia, science, technology, financial services, and digital content – English language content is sufficient for most international customers. But that’s a risky assumption. A Common Sense Advisory study maintains that if consumers are not fully confident in their English language comprehension, an English-only web strategy is an insufficient way to engage them. Here’s why.

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The Wonder of Code Switching

The Wonder of Code Switching

There is much to be learned about bilingualism – whether children learn two or more languages simultaneously and separately; whether they really master one first; and whether the grammar from one language serves as scaffolding for a second, third, fourth. This article explores this fascinating topic.

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