If you’re responsible for the growth of your association membership and the improvement of member services, you can monetize one of your most important assets — your industry-specific terminology and knowledge. You do this by building a foreign language translation library. Here are the details.
Marketing Translation Articles
Behavioral Targeting: What 60% of Foreign Buyers Prefer
With behavioral targeting, you can better understand the behaviors of current and potential customers by observing their real-world actions – a strong predictor of their intentions and future behavior. Learn the most important factors in predicting consumer behavior in many countries.
Target Your eCommerce Translation Dollars
Most ecommerce buyers prefer to purchase in their own language. But there’s a way to target your ecommerce website translations smartly so that you preserve precious translation dollars while covering more countries than you may have thought possible. This article will explain how.
How to Increase Web Content Engagement Internationally
There’s a common belief that for many subject areas — e.g., academia, science, technology, financial services, and digital content – English language content is sufficient for most international customers. But that’s a risky assumption. A Common Sense Advisory study maintains that if consumers are not fully confident in their English language comprehension, an English-only web strategy is an insufficient way to engage them. Here’s why.
3 Tips for Navigating the World of Foreign Language Data
Growing data volumes and today’s international landscape mean more foreign language documents are finding their way into company data stores. That results in added complications during eDiscovery for both litigation and investigations. Here’s how to get ahead of the complexity.