Most ecommerce buyers prefer to purchase in their own language. But there’s a way to target your ecommerce website translations smartly so that you preserve precious translation dollars while covering more countries than you may have thought possible. This article will explain how.
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There’s a common belief that for many subject areas — e.g., academia, science, technology, financial services, and digital content – English language content is sufficient for most international customers. But that’s a risky assumption. A Common Sense Advisory study maintains that if consumers are not fully confident in their English language comprehension, an English-only web strategy is an insufficient way to engage them. Here’s why.