Most ecommerce buyers prefer to purchase in their own language. But there’s a way to target your ecommerce website translations smartly so that you preserve precious translation dollars while covering more countries than you may have thought possible. This article will explain how.
There’s a common belief that for many subject areas — e.g., academia, science, technology, financial services, and digital content – English language content is sufficient for most international customers. But that’s a risky assumption. A Common Sense Advisory study maintains that if consumers are not fully confident in their English language comprehension, an English-only web strategy is an insufficient way to engage them. Here’s why.