Tips & Trends Archives

Are You Innovating In Only One Language?

by Christina Mastrocola | Sep 27, 2017 | Tips & Trends

If you’re an intellectual property owner, you want to protect your patents and content while also enabling other potential contributors throughout the world to collaborate. To do this, you must present your intellectual property in a form that is highly accurate while still understandable for readers in many other languages. Without a properly translated patent, you run the risk of misinterpretation and patent or copyright infringement. Linguistic Systems can help.

Are Your Translations Exposing You To Risk?

by Christina Mastrocola | Sep 7, 2017 | Tips & Trends

A data security breach is formidable. But, linguistic analysis is proving to be a valuable tool in cracking a hacker’s code. Here’s how linguistic analysis has been used to track down the originators of some recent data security hacks.

When (and How) Do You Certify a Translation?

by Christina Mastrocola | Aug 1, 2017 | Tips & Trends

On occasion, you may be asked to provide written proof of the authenticity and quality of a translation. In these cases, you have the option to present either a certified copy, or a notarized certification. We’ll help you to understand the difference, and to know which one to select for your situation.

Behavioral Targeting: What 60% of Foreign Buyers Prefer

by LSI Marketing | Jul 20, 2017 | Tips & Trends

With behavioral targeting, you can better understand the behaviors of current and potential customers by observing their real-world actions – a strong predictor of their intentions and future behavior. Learn the most important factors in predicting consumer behavior in many countries.

Localize Your Content and Fly Above the Political Fray

by Christina Mastrocola | Jul 18, 2017 | Tips & Trends

How do you get your point across in a politically polarized environment? Political and cultural barriers can get in the way of your document translation. Will your documents retain their neutrality once translated for foreign markets? Here’s how to stay above the fray.

Machine Translation: The Hidden Value of Outliers

by LSI Marketing | Jul 5, 2017 | Tips & Trends

As powerful as machine translation engines can be, there are countless words that MT engines aren’t trained to know. By augmenting machine translation with custom glossaries, you have a very cost-effective option for improving the accuracy and speed of large MT projects.

Target Your eCommerce Translation Dollars

by LSI Marketing | Jun 19, 2017 | Tips & Trends

Most ecommerce buyers prefer to purchase in their own language. But there’s a way to target your ecommerce website translations smartly so that you preserve precious translation dollars while covering more countries than you may have thought possible. This article will explain how.

How to Sleep in a Foreign Language: A Guide for Compliance Officers

by LSI Marketing | Jun 13, 2017 | Tips & Trends

As a compliance officer, you’re under-appreciated. When compliance issues are successfully managed, you typically encounter an air of expectation and a pressure to reduce budgets. An explosion of foreign language content makes your challenge harder. Here are 7 suggestions to help you sleep better.

Creating a Safe Space for Foreign Language Therapy

by LSI Marketing | Jun 6, 2017 | Tips & Trends

Foreign language interpreters can be a blessing in trauma therapy situations where children, immigrants, or other non-natives are at a disadvantage by not knowing the therapist’s first language. However, interpreters who do not understand psychotherapy or their role can inadvertently step on the process. Here’s what to watch out for when using interpreters for therapy.

How to Increase Web Content Engagement Internationally

by LSI Marketing | May 31, 2017 | Tips & Trends

There’s a common belief that for many subject areas — e.g., academia, science, technology, financial services, and digital content – English language content is sufficient for most international customers. But that’s a risky assumption. A Common Sense Advisory study maintains that if consumers are not fully confident in their English language comprehension, an English-only web strategy is an insufficient way to engage them. Here’s why.

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